Strah potrošnikov glede prehranske varnosti v Sloveniji v obdobju prvega vala COVID-19 krize
Povzetek
Raznovrstne krize znatno vplivajo na celoten prehranski sektor in spreminjajo stališča Evropejcev in politik o pomenu prehranske varnosti, trajnostno pridelane, kakovostne in varne hrane za zdravje potrošnikov. Prispevek se osredotoča na strah glede prehranske varnosti v času prvega vala COVID-19 krize v Sloveniji, na z njim povezan strah glede prehranske varnosti v prihodnje in na spremembe potrošnih vedenj. Spletno anketiranje je bilo v Sloveniji izvedeno v juniju 2020 na način »snežene kepe« in je zajelo 490 posameznikov. Rezultati so pokazali, da sta obe merjeni obliki strahu (i) strah o prehranski varnosti med prvim valom COVID-19 krize in (ii) strah o prehranski varnosti v prihodnosti statistično značilno, srednje močno in pozitivno povezani s skoraj vsemi samozaznanimi spremembami lastnega vedenja zaradi pojava COVID-19 krize. Anketiranci so se najbolj osredotočili na nakup živil, ki so pridelana in predelana v Sloveniji, na ustvarjanje večjih prehranskih zalog ter na večjo pazljivost pri tem, koliko hrane zavržejo. Zgolj manjše spremembe pa so izrazili glede nakupnih kanalov, pri čemer so neposredno od kmetov pogosteje nakupovali starejši, višje izobraženi in ti, ki se samouvrščajo v višji družbeni razred. V prihodnje bi bilo treba vključiti reprezentativen vzorec in primerjati rezultate z rezultati v drugih državah in podrobneje analizirati vpliv posameznikovega ekonomskega položaja in vpliv promocijskih kampanj na spremembo potrošnih vedenj.
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DOI: http://dx.doi.org/10.14720/aas.2023.119.1.1932
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